Here’s the latest on UNIQLO Field at Dodger Stadium.
The Dodgers and UNIQLO announced naming rights for the field at Dodger Stadium, with the venue officially branded as UNIQLO Field at Dodger Stadium ahead of Opening Day 2026. This partnership is described as a multi-year deal and marks a major branding change for the ballpark.[3][5]
Signage or branding updates have been rolled out, including a center-field display and references to the field name in official materials, signaling a visible integration of UNIQLO branding within the stadium’s environment.[9][3]
The partnership includes fan and community initiatives, along with plans for UNIQLO activations and promotions tied to Dodgers games and events in the 2026 season and beyond.[1][5][9]
Illustration: Opening-day branding rollout showing UNIQLO signage in center field and on-field naming references.
Citations:
LOS ANGELES -- In the 64 years that the Dodgers' home ballpark has opened its doors to fans, it has always been formally known as Dodger Stadium. That time-honored name isn't going away, but it will be a little longer starting in 2026.
www.mlb.comFor the first time since the ballpark opened in 1962, the Los Angeles Dodgers reportedly have sold the naming rights to their field at Dodger Stadium. The team has reached a deal with the Japanese fast-fashion retailer Uniqlo as the field’s official presenting sponsor, The Athletic reported Sunday. The Dodgers have not confirmed the deal, […]
cweb.comDodgers name Uniqlo as official field presenting partner, creating "Uniqlo Field at Dodger Stadium" for 2026.
ministryofsport.comNobody's ever going to call it 'Uniqlo Field' anyway.
www.gq.comDodger Stadium has officially entered a new era as it transitions into "Uniqlo Field at Dodger Stadium," following a landmark naming rights deal announced on
news.ssbcrack.comThe Los Angeles Dodgers reached a deal with Uniqlo, a fast-fashion company, for the naming rights to the field at Dodger Stadium.
dodgerblue.comUNIQLO CO., LTD. to Japanese page The Lo...
www.fastretailing.comThe Los Angeles Dodgers reached a deal with Uniqlo, a fast-fashion company, for the naming rights to the field at Dodger Stadium.
dodgerblue.comA covered sign has sprouted at Dodger Stadium following the sponsorship news by Japanese clothing brand Uniqlo.
secretlosangeles.com