Here’s a quick update on the PWHL Takeover Tour based on recent reporting.
- The PWHL has continued its Takeover Tour into a third season, expanding to more neutral-site games and new markets to test expansion opportunities. Reports in 2025 highlighted 16 neutral-site games across 11 cities, with several markets hosting multiple games to gauge fan demand.[1][3]
- Attendance and market reception have remained strong in several stops, contributing to ongoing expansion discussions. The Hockey News and The GIST noted record crowds and growing sponsor engagement, underscoring the Tour’s role in market testing for potential franchises.[2][5]
- Canadian stops and sponsor activations have been a notable feature, with Canadian partners like DoorDash anchoring Canadian tour stops and other sponsors in market-specific arrangements. This pattern aligns with the Tour’s strategy to build out a broader footprint in North America.[3][1]
If you’d like, I can pull the latest headlines from a couple of sources to give you a sharper, date-stamped snapshot, or summarize attendance figures by city from the most recent tour iteration.
Sources
Tour Draws 123,601 Fans Across Nine Games, Sets New Milestones for Professional Women's HockeyAn estimated 80% attendees experienced their first-ever PWHL gameNEW YORK AND TORONTO (April 11, 2025) – The Professional Women’s Hockey League (PWHL) is taki...
www.thepwhl.comDetroit ignites with elite women's hockey as the PWHL Takeover Tour hits Little Caesars Arena, showcasing Vancouver's debut.
thehockeynews.comThe PWHL took a moment during the international break to reflect on the success of the 2024-25 PWHL Takeover Tour. The tour drew a combined 123,601 fans at nine stops.
thehockeynews.comThe PWHL Takeover Tour is back in Detroit for a second time this 2025-26 season. The New York Sirens and Montréal Victoire will face off at Little Caesars Arena.
www.cbsnews.comThe 2025 PWHL Takeover Tour ended on March 29th in St. Louis, concluding a series of nine neutral-site games. A resounding success that gave fans across North America the opportunity to watch their favorite hockey players, we dive into how the Takeover Tour contributes to the growth of the league and future expansion.
www.voiceinsport.comLast week, the PWHL announced the return of the Takeover Tour — which brings PWHL games to other markets — for a third season. And the next edition is bigger and better: The league will host 16 neutral-site games and visit seven new cities while returning to multiple stops from last year.
www.thegistsports.comThe PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans.
www.thegistsports.com