Pottermore Shutting Down, Will Move to the Wizarding World Site
Pottermore, Warner Bros. and J.K. Rowling's fan site for all things 'Harry Potter' and 'Fantastic Beasts', is moving to 'Wizarding World' in a rebrand.
collider.comHere’s the latest on Pottermore based on recent public reporting and official Wizarding World updates.
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Pottermore as a standalone site was phased into Wizarding World. In 2020–2023, Warner Bros. and J.K. Rowling’s team redirected Pottermore content to WizardingWorld.com, with Pottermore redirecting users to the new site and “extending” content onto the Wizarding World platform. This reflects a broader consolidation of Harry Potter-related digital experiences under the Wizarding World umbrella.[3][7][9]
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The Wizarding World site serves as the home for Harry Potter news, quizzes, house sorting, and related content, effectively replacing Pottermore’s original functions while preserving the familiar house-sorting experience and other interactive features. The transition was presented as expanding the online home for “the magic you love” by moving content to a bigger platform.[4][7][3]
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Pottermore Publishing remains active as a digital publishing arm for Harry Potter and Fantastic Beasts audiobooks and eBooks, continuing to publish and promote new audio and digital formats under the Wizarding World brand.[5][6]
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The original Pottermore branding is largely retained in historical context by fans and coverage, but current activities and content are typically accessed via WizardingWorld.com and the official Harry Potter site, which now host news, features, and interactive content previously associated with Pottermore.[7][9][10]
Illustration: If you’d like, I can pull the most recent official announcements from Wizarding World and compile a brief, timeline-style update with direct quotes and dates. Let me know if you want that and I’ll gather and format it.
Citations:
- Pottermore rebranding and move to Wizarding World, with redirect to WizardingWorld.com.[3]
- Expanded content hosting on Wizarding World and the transition details.[7]
- Pottermore Publishing continuity as part of Wizarding World brand.[6][5]
- Historical context and current access points via Wizarding World and official Harry Potter site.[9][10]