I can help with that. Here’s a concise update on Parilla Premium Potatoes, focusing on the latest available publicly reported developments.
- Parilla Premium Potatoes is a South Australian grower known for Parilla and Zerella Fresh potato brands. The Pye family has driven expansion through automation and capacity upgrades to support year-round supply [cite ][cite ].
- In recent years, the Pye Group has invested in large-scale packing facilities in Parilla and Virginia to increase throughput and improve efficiency, with multiple references noting automation, optical sorting, and expanded capacity [cite ][cite ][cite ].
- The organization emphasizes sustainability and supply chain improvements, including technologies for water use efficiency and waste minimization, alongside investments to shorten supply chains to eastern states [cite ].
- News coverage up to 2025–2026 confirms ongoing expansion of packing and processing capabilities in Parilla, aligning with growth in demand for premium potato varieties in both domestic and processing markets [cite ][cite ].
Illustration (conceptual): a modern packing facility with automated sorting lines and a warehouse layout designed for rapid throughput.
If you’d like, I can search for more current, local Czech or European coverage or provide a focused summary with exact dates and figures from the latest reports.
Sources
One of Australia’s leading potato suppliers Pye Group will invest $35 million in a new potato packing facility at Parilla, 210 kilometres east of Adelaide in South Australia’s Mallee.
www.foodanddrinkbusiness.com.auParilla Premium Potatoes is a successful South Australian horticulture and agriculture farm with properties across South Australia including Parilla and Robe. Today, the company produces more than 120,000 tonnes of fresh produce per year to supply both fresh and processing markets in Australia and overseas. The main crops grown are potatoes, carrots and brown and red onions. These crops are produced under centre pivot irrigation. Additionally for soil rotation and soil health cereal cropping...
www.parillapremiumpotatoes.com.auAustralian potato supplier, the Pye Group will, officially opened the largest potato packing facility of its kind in the Southern Hemisphere on Tuesday.
www.potatopro.comParilla Premium Potatoes was established in 1990 by Allan Pye with his son, Mark Pye and daughter in-law, Fiona Pye. The Pye family moved to the Mallee Region from New Zealand after being approached by McCain's to grow potatoes for their Australian operation.
www.potatopro.comWe grow and harvest potatoes 12 months of the year with our peak season in the Mallee Region occurring from December through to May. All of our potato varieties are carefully selected with the primary attribute being taste. We grow and harvest carrots all year round with our peak season in the Mallee Region beginning in April through to October. We strive to grow the most delicious carrots.
www.parillapremiumpotatoes.com.auTHE Pye family is known for growing its famous potatoes at Parilla, in the Mallee region, but it relies on the ideal growing conditions of Virginia and surrounds to keep up its year-round supply of fresh vegetables. Zerella Fresh, owned by the Pye...
www.safarmer.com.auDiscover how Parilla Premium Potatoes, a leading South Australian horticultural enterprise, overcame electricity infrastructure constraints by adopting a behind-the-meter solar system. This strategic move reduced costs, enhanced operational efficiency, and reinforced their commitment to sustainable
www.birdwoodbusinessenergy.comHome / Mark Pye: Relocating across the ditch pays dividends for dedicated potato growerArticleGrower profileOnionsPotatoesAlliumsCarrotsSolanaceous vegetablesRoot vegetables
ausveg.com.auAn eye for a prize and a spirit of innovation – both high-tech and low-tech – are the two characteristics that have underpinned the Pye family’s rise to be among Australia’s root vegetable royalty.
business.nab.com.au