NOW - Watch TV, Movies & Live Sports online
Choose your NOW Membership and stream the latest movies, TV series, live sports and kids entertainment on demand.
www.nowtv.comHere are the latest general highlights about Now TV (Now known simply as NOW in the UK) up to 2026:
-
NOW rebranding context: NOW has been positioning itself as a contract-free streaming option with access to Sky content, including premium movies, TV series, and live sports, while also offering broadband options under the NOW umbrella. This branding emphasis aims to highlight both entertainment streaming and broadband services under one umbrella.[1][6]
-
Content and availability: NOW continues to offer multiple membership passes (Entertainment, Cinema, Sports, Kids, and a broader bundle) that can be bought on a month-to-month basis without long-term contracts, with add-ons like Boost for enhanced streaming quality and simultaneous devices. This model remains central to NOW’s appeal for flexible viewing.[8][10]
-
Sports and partnerships: NOW Sports remains a core draw for sports fans, providing access to live Sky Sports channels via streaming. The billing and access are designed to be immediate and flexible for customers who want sports content without a full satellite package.[7][10]
-
Global and platform notes: NOW TV originated as Now TV (a Sky service) and has evolved its branding and product lines over the years, including regional variations and platform integration with partners like HBO Max and other streaming services in some markets. In the UK, the NOW brand continues to represent Sky’s contract-free streaming and add-on bundles.[3][4][1]
Illustration (example): NOW offers a monthly pass for Entertainment and an optional Boost add-on that allows streaming on up to three devices at 1080p with enhanced audio. This helps users tailor viewing quality and device use to their needs.[1][8]
If you’d like, I can pull the most current headlines from NOW’s official pages or summarize recent press releases with exact dates. I can also set up a quick comparison of NOW’s current passes and pricing in your area. Would you like me to do that?
Citations: NOW branding and product details are reflected in NOW’s official pages and industry coverage, e.g., NOW branding and passes, pricing and add-ons context, platform overview.[10][8][1]