Latest News About Max Homa Lululemon

Here’s the latest I can share based on recent public coverage:

• Max Homa joined lululemon as a brand ambassador, with announcements circulating around late December 2024 and into early January 2025. He was described as the brand’s newest ambassador, expanding lululemon’s presence in golf and on tour.[1][2]
• Reports from early January 2025 noted Homa starting the 2025 season in lululemon apparel, with coverage highlighting a shift in his gear and partnerships (including Cobra for clubs and Puma for footwear in some outlets) as part of his new setup.[4][6]
• The association was framed as part of lululemon’s broader ambassador group on the PGA Tour, alongside other athletes from golf and beyond, and was tied to various media interviews and season launch events in Maui and at early 2025 tournaments.[5][4]

Illustrative example: early 2025 coverage described Homa wearing lululemon at The Sentry Tournament in Maui and discussing the new deal in Q&A-style interviews, underscoring a refreshed look and brand alignment for the 2025 season.[10][4]

If you’d like, I can pull more specifics (e.g., exact dates of announcements, quotes, or which tournaments featured his new gear) or summarize how the deal was presented across different outlets. Also, I can look for any more recent updates beyond early 2025 if you want the very latest.

Citations:

• lululemon announcement and ambassador role.[1]
• Additional confirmation and context on ambassador relationship and 2025 season rollout.[2][4]
• Further coverage of the ambassador roster and gear partnerships.[6][5]
• Q&A and season-launch context around the new deal.[10]