Start your engines: Lando’s Monster collab hits the shelves
Buckle up, Formula 1 driver Lando Norris has teamed up with Monster Energy and it's been creating quite the buzz on social media.
www.cocacolaep.comHere’s what’s current on Lando Norris and Monster Energy drink premieres.
- In 2025, Monster Energy launched a zero-sugar collaboration with Lando Norris featuring a Melon Yuzu flavor, with Norris’s name on the can and a “Last Lap Lando” branding concept. This was rolled out in multiple markets including the US and UK, with planned marketing support and wide distribution.[1][3][9]
- The product was positioned as a flagship zero-sugar option to appeal to Gen Z, emphasizing bold packaging and experiential marketing such as pop-ups and sampling in several regions.[3][1]
- Reports and supplier briefs confirmed the launch in mid/late 2025, with international availability and emphasis on high-visibility shelf presence to drive conversations around the collaboration.[2][5]
- Related coverage noted that Norris’ partnership aligns with Monster’s strategy of “hero” can launches, following prior successful collaborations (e.g., Lewis Hamilton Zero Sugar) and leveraging Norris’s F1 profile to stimulate interest in new flavors.[9][1][3]
Illustrative example
- A typical zero-sugar Monster can in this collaboration features Norris’s helmet design and a distinctive Melon Yuzu flavor, designed to stand out on shelves and resonate with young fans attending or following F1 events in the US and Europe.[3][9]
If you’d like, I can pull a quick snapshot of current availability in Miami-area retailers or summarize how fans have reacted on social media. I can also create a simple chart showing rollout timelines and estimated sales impact based on the sources above.