Lance Franklin has new AFL goal
The AFL legend has become an ambassador for the new Superkick program and wants to inspire the next generation of stars.
7news.com.auI don’t have live updates right now, but I can share what’s generally known about Lance “Buddy” Franklin in recent years.
- Career status: Franklin retired from AFL in 2023 after a storied 19-season career spanning Hawthorn and Sydney. He announced his retirement following a calf injury that proved to be career-ending for that season.[3]
- Post-retirement activity: Since retirement, he has kept a high profile in football-related activities and has engaged in ambassador roles and various media appearances related to the sport. There were reports in 2024 about him taking on promotional and ambassador roles (e.g., Superkick program).[7]
- Recent developments: In early 2026, there were media pieces about Franklin returning to Western Australia to participate in football at the junior level with his former junior club, suggesting a one-off return game in the Wheatbelt region as a fundraiser and a community effort.[4]
- Notable notes: Franklin remains one of the AFL’s most celebrated players, known for his goal-scoring prowess and longevity, with a legacy that includes multiple Coleman Medals and All-Australian selections.[6]
If you’d like, I can search for the latest confirmed news from reliable outlets and provide a concise update with citations.