Jewellery brand Giva has withdrawn a Raksha Bandhan promotional clip featuring Bollywood actor Kriti Sanon following public criticism over her outfit. The commercial for the Indian Hindu festival was taken down after widespread criticism regarding a bikini outfit. In response to the cancellation of the campaign, Sanon questioned when society will stop telling women what to wear.
Politician Rahul Gandhi stood by Kriti Sanon and supported the star over the advert row, stating that what a woman wears is her personal choice. Actor Kangana Ranaut also commented regarding the controversy, sharing a post addressed to Rahul Gandhi.