Khaby Lame schließt Millionen-Deal zur Monetarisierung seiner ...
Khaby Lame, der größte TikTok-Star, schließt einen 975 Millionen US-Dollar Deal zur Monetarisierung seiner 360 Millionen Follower ab.
www.it-boltwise.deKhaby Lame is reportedly involved in a large deal worth around 900–975 million USD, with news outlets noting the sale of his brand rights and the creation of a AI-generated digital twin as part of the agreement. He also remains a major stakeholder and has a controlling position in his company, according to several reports.[3][4][6][9]
Latest highlights from sources:
- Sale of his company Step Distinctive Limited to Rich Sparkle Holdings, with a total value around $900–975 million and Khaby retaining a majority stake on the buyer’s side.[4][6][3]
- Plans for an AI-driven digital twin that can operate globally for marketing and live-commerce content, enabling campaigns in multiple languages regardless of his physical presence.[2][6]
- Coverage notes potential revenue streams that could push annual sales into the billions, driven by global rights and brand collaborations.[1][9][2][4]
Notes and context:
- All figures are approximate values reported by various outlets in late January 2026; exact terms may vary by source and language of reporting.[6][1][3]
- Some outlets emphasize the strategic shift from content creation alone to a broader creator-led brand and tech-enabled model, including AI capabilities.[2][6]
If you’d like, I can pull the most recent English-language summaries and compare the key figures (deal value, stake retained, and AI twin details) across sources, or translate a couple of articles for precise wording. Would you prefer a concise table or a brief narrative synthesis?
Citations:
- Promiflash reports a 975 million USD deal and AI twin plans.[1]
- Watson notes a 900 million USD deal and KI Zwilling (AI twin) details.[2]
- Schieb.de summarizes the 900–975 million range and AI avatar concept.[3]
- IT Boltwise confirms a 975 million USD deal with exclusive global rights and equity aspects.[4]
- Spiegel covers the 975 million USD deal and AI clones angle.[6]
- Bild reports the KI deal value and branding rights estimation.[5]
- Firstpost Africa and others discuss potential billions in annual sales from the arrangement.[7]